At the heart of technological innovation, immersive rooms are redefining the way companies, cultural institutions, and organizations interact with their audiences. From simple physical spaces, these rooms are transforming into dynamic environments capable of connecting technology, emotion, and learning.
As Ruggero Civitarese, CEO of Fabvision, explains, “immersive rooms are not just technological places: they are transformative environments, where the digital meets the human, creating experiences that inspire and innovate.”
What are “Immersive Rooms”?
Immersive rooms are environments specifically designed to offer interactive experiences through technologies such as virtual reality (VR), augmented reality (AR), 360° projections, and sensory installations. These are flexible spaces, able to adapt to different contexts and goals: from corporate training to cultural innovation, through to entertainment.
GATE REI has made immersive rooms one of the pillars of its offering, designing solutions that meet the needs of businesses, schools, and cultural institutions.
Immersive Rooms for companies: change management and training
In the corporate world, immersive rooms are emerging as crucial tools for change management and training. In these spaces, employees can experience practical simulations, learn new skills, and face complex scenarios in a safe environment.
A concrete example is the use of immersive rooms for workplace safety training, where employees can learn to manage emergency situations without any real risk. According to Ruggero Civitarese, “immersive reality enables learning by doing, turning abstract concepts into real experiences. This approach increases engagement and makes change more acceptable.”
Cultural innovation: enhancing heritage through immersive rooms
In the cultural sector, immersive rooms offer extraordinary opportunities to enhance heritage and attract new audiences. Immersive rooms not only enrich the visitor experience, but also foster deeper, more engaging learning. This ability to connect past and future, tradition and innovation, makes immersive rooms a strategic asset for museums and cultural institutions.
GATE REI’s approach to Immersive Rooms
GATE REI has developed a unique model for designing and managing immersive rooms, combining cutting-edge technologies with deep attention to audience needs. The Laboratorio Aperto di Modena project is an emblematic example of how these spaces can become hubs of innovation and creativity.
Every room designed by Fabvision is conceived to be flexible and accessible, suited to corporate as well as educational and cultural needs. The goal is to create spaces that are not only technologically advanced, but also emotionally engaging.
The future of immersive rooms is rich with opportunities. As Civitarese underscores, “immersive rooms represent the meeting point between technological innovation and storytelling. They are not just spaces, but tools to inspire, educate, and connect.”
For GATE REI, these rooms are an essential component of its mission to promote innovation and create value for businesses, institutions, and communities. Whether it’s training employees, enhancing cultural heritage, or raising awareness of global issues, immersive rooms represent the future of communication and experience.
